Andrew Klegman
About Andrew Klegman
Andrew Klegman serves as the Senior Manager of Customer Retention at Allbirds, where he has worked since 2021. He possesses extensive experience in strategy consulting and performance marketing, with a strong focus on Direct-to-Consumer retail.
Work at Allbirds
Andrew Klegman has been serving as the Senior Manager of Customer Retention at Allbirds since 2021. In this role, he focuses on strategies to enhance customer loyalty and retention in the competitive direct-to-consumer retail market. His experience at Allbirds began with a brief tenure as a Performance Marketing MBA Intern in 2021, where he contributed to marketing initiatives for a duration of two months. His current position reflects his commitment to integrating marketing strategies with customer engagement efforts.
Education and Expertise
Andrew Klegman holds an MBA and MS in Design Innovation from Northwestern University's Kellogg School of Management, where he studied from 2019 to 2021. Prior to this, he earned a Bachelor of Arts in Mathematics and Economics, graduating Cum Laude from Bowdoin College in 2013. His educational background equips him with a strong foundation in analytical thinking and strategic decision-making, which he applies in his professional roles, particularly in customer retention and performance marketing.
Background in Marketing and Consulting
Andrew has a diverse professional background that spans strategy consulting and performance marketing within the tech and eCommerce sectors. He worked as a Senior Associate Consultant at Investor Group Services (IGS) from 2013 to 2016, where he developed skills in strategic analysis. Following this, he held the position of Senior Manager for Growth & Performance Marketing at Wayfair from 2016 to 2019, further enhancing his expertise in marketing strategies and customer acquisition.
Internship Experience
In addition to his full-time roles, Andrew has completed several internships that have contributed to his professional development. He served as a Performance Marketing MBA Intern at Kengos in 2020 for two months, where he focused on marketing strategies. His early internship at Allbirds in 2021 also provided him with valuable insights into the direct-to-consumer retail landscape, allowing him to apply his academic knowledge in real-world scenarios.
Coaching and Mentorship Skills
Andrew Klegman enjoys storytelling through data and is recognized for his coaching and mentorship abilities. He leverages his analytical skills to guide and support colleagues in understanding complex marketing metrics and strategies. His passion for fostering talent and sharing knowledge contributes to a collaborative work environment, enhancing team performance in his current role.