Brandy Yu
About Brandy Yu
Brandy Yu is the Managing Director at Allbirds, where she has worked since 2021. She has a background in digital activation, marketing management, and brand development, with experience at companies such as Adidas, Dyson, and Air New Zealand.
Work at Allbirds
Brandy Yu has been serving as the Managing Director at Allbirds since 2021. In this role, she is responsible for overseeing the company's strategic direction and operations. Her leadership focuses on enhancing brand presence and driving growth within the sustainable footwear and apparel market. Yu's experience in digital transformation and omnichannel retail supports Allbirds' commitment to innovation and environmental sustainability.
Previous Experience at Adidas
Before joining Allbirds, Brandy Yu worked at Adidas as the Senior Director of Digital Activation from 2019 to 2021. During her tenure, she focused on enhancing the brand's digital presence and customer engagement strategies. Her role involved leading initiatives that aligned with the company's goals in the competitive sportswear market.
Education and Expertise
Brandy Yu holds a Bachelor of Arts in International Finance from Shanghai International Studies University, where she studied from 1997 to 2001. She furthered her education at China Europe International Business School (CEIBS), earning an Executive MBA from 2019 to 2023. Yu's academic background supports her expertise in business turnaround, change management, and digital transformation, particularly in the Asian market.
Career Background
Brandy Yu has a diverse career spanning various roles in marketing and brand management. She served as Marketing Manager at Air New Zealand from 2009 to 2011 and held the position of Marketing Director at Dyson from 2014 to 2019. Additionally, she worked as Senior Brand Manager for Ray-Ban at Luxottica from 2011 to 2014 and as Product Manager for Absolut Vodka at Maxxium UK Ltd from 2006 to 2009. This extensive experience has contributed to her ability to build strong brand momentum.
Achievements in ESG and Leadership
Brandy Yu is recognized for her passion for contributing to the local business ecosystem's Environmental, Social, and Governance (ESG) strategy. She is known for her authentic leadership style and commitment to lifelong learning. Yu's focus on innovation and her proven track record in achieving commercial success in premium consumer lifestyle categories highlight her impact in the industry.