Evgeniia (Jane) Platonova
About Evgeniia (Jane) Platonova
Evgeniia (Jane) Platonova is an Associate Manager of Search Engine Marketing at Allbirds, with a background in digital marketing spanning over a decade. She has held various roles in companies such as MoveBox, Big Drop Inc, adQuadrant, and Yandex, and has a strong educational foundation in Business and Graphic Design.
Work at Allbirds
Evgeniia Platonova currently holds the position of Associate Manager, Search Engine Marketing at Allbirds. She has been with the company since 2022, contributing her expertise in digital marketing and search engine strategies. Her role involves managing search engine marketing initiatives to enhance brand visibility and drive traffic to the Allbirds website.
Previous Experience in Digital Marketing
Prior to her current role, Platonova worked at several companies in various digital marketing capacities. She served as Digital Marketing & Product Manager at MoveBox, LLC from 2017 to 2019, and as Paid Media Manager at Big Drop Inc for five months in 2019. Additionally, she was a Senior Media Manager at adQuadrant from 2020 to 2022, focusing on media management strategies.
Experience at Yandex
Evgeniia Platonova gained valuable experience as a Paid Search Specialist and Marketing Data & Usability Analyst at Yandex from 2013 to 2016. During her time at Yandex, she developed skills in paid search and usability analysis, contributing to her foundation in digital marketing.
Education and Expertise
Platonova studied at Moscow State University of Culture, where she earned an Associate of Arts in Graphic Design from 2008 to 2009. She also holds a Bachelor's degree in Business/Managerial Economics from Moscow Aviation Institute, completed from 2002 to 2007. Her educational background supports her expertise in digital marketing and analytics.
Skills in Digital Marketing Tools
Evgeniia Platonova is proficient in various digital marketing and design tools. She utilizes web analytics tools such as Google Tag Manager and Google Trends, and is skilled in design software including Adobe Photoshop, Adobe Illustrator, and Procreate. Additionally, she has experience managing digital advertising campaigns across platforms like TikTok Ads and Snapchat Ads.