Jodie Soussan
About Jodie Soussan
Jodie Soussan is the Managing Director at Allbirds, where she has worked since 2021. She has held various leadership roles in brand management and digital marketing, including positions at Pentland Brands and Procter & Gamble.
Current Role at Allbirds
Jodie Soussan serves as the Managing Director at Allbirds, a position she has held since 2021. In this role, she oversees the company's operations, focusing on enhancing brand presence and driving growth in the sustainable footwear and apparel market. Her responsibilities include strategic planning, team leadership, and operational management across various regions.
Previous Experience at Pentland Brands
Before joining Allbirds, Jodie Soussan worked at Pentland Brands as the Global Brand Director for Canterbury and Mitre from 2018 to 2021. During her tenure, she was responsible for brand strategy and market positioning, contributing to the growth of these well-known sports brands in multiple regions.
Career at Procter & Gamble
Jodie Soussan spent eight years at Procter & Gamble, where she held the position of Business Leader for Braun from 2001 to 2009. In this role, she managed brand strategy and product development, significantly impacting Braun's market performance during her time with the company.
Digital Marketing Leadership at Jordans Dorset Ryvita
From 2009 to 2018, Jodie Soussan served as the Head of Digital Marketing at Jordans Dorset Ryvita. She led digital marketing initiatives that enhanced brand visibility and consumer engagement, demonstrating her expertise in the digital landscape and brand management.
Expertise in Brand Management and Digital Marketing
Jodie Soussan possesses extensive experience in brand management and digital marketing across various industries. Her leadership roles have equipped her with a deep understanding of market dynamics and consumer behavior, enabling her to drive successful marketing strategies and brand growth.