Laura Innes Hopkins
About Laura Innes Hopkins
Laura Innes Hopkins serves as the PR Manager for Europe at Allbirds, a position she has held since 2022. She has a diverse background in marketing and business development within the fashion industry, having worked for several notable companies including MADE BY RILEY LTD and Riley Studio.
Current Role at Allbirds
Laura Innes Hopkins currently serves as the PR Manager for Europe at Allbirds. She has held this position since 2022, contributing to the brand's public relations strategies and initiatives in the European market. Her role involves managing media relations and enhancing the brand's visibility in a competitive landscape.
Previous Experience at Allbirds
Before her current role, Laura worked at Allbirds as an Assistant PR Manager for Europe from 2021 to 2022. She also served as a PR Consultant for a brief period in 2020. Her experiences at Allbirds have equipped her with a deep understanding of the brand's values and communication strategies.
Professional Background
Laura has a diverse professional background in the fashion and retail sectors. She worked at MADE BY RILEY LTD as Head of Business Development for nine months in 2017-2018. Additionally, she held the position of Head of Marketing at Riley Studio for four months in 2018 and served as Sustainability Lead at the same company from 2019 to 2020.
Education and Qualifications
Laura studied at the University of the Arts London, achieving a qualification from the London College of Fashion in 2010. She completed her International Baccalaureate at Wellington College from 2010 to 2012. Additionally, she obtained a BA (Hons) in Fashion Business from Istituto Marangoni, where she studied from 2012 to 2015.
Internships and Early Career
Laura's early career includes various internships and work experiences in the fashion industry. She interned at Harvey Nichols as a Menswear Buying Intern in 2014 and at Vestiaire Collective for one month in the same year. She also gained experience at Luna Mae London as an Operations Executive from 2016 to 2017 and worked at Harvey Nichols as a Menswear Buying Administrator from 2015 to 2016.