Lee Price
About Lee Price
Lee Price serves as the Global Director of Campaigns & Storytelling at Allbirds, where he has worked since 2021. With a background in sport journalism and extensive experience in public relations, he specializes in developing global brand campaigns that emphasize storytelling.
Work at Allbirds
Lee Price serves as the Global Director of Campaigns & Storytelling at Allbirds since 2021. In this role, Price is responsible for developing and executing global brand campaigns that emphasize storytelling around key issues. This focus aims to enhance Allbirds' brand awareness on an international scale. Price operates between London and San Francisco, managing campaigns that resonate with diverse audiences.
Previous Experience in PR and Campaign Management
Prior to joining Allbirds, Lee Price held multiple positions at Paddy Power Betfair. From 2017 to 2019, Price was the Head of Paddy Power PR, overseeing public relations strategies in London and Dublin. Following this role, Price served as Head of PR & Mischief from 2019 to 2021, and as PR & Mischief Champion from 2016 to 2017. Price also owned Football-Previews.co.uk from 2008 to 2010.
Education and Expertise
Lee Price has a solid educational background in marketing and journalism. Price studied Sport Journalism at the University of Brighton, earning an undergraduate degree from 2007 to 2010. Price furthered education by completing a Marketing Strategy Certificate Programme at Cornell University from 2019 to 2020. Additionally, Price participated in the Marketing Week Mini MBA with Mark Ritson in 2019, which lasted for 11 months.
Background in Sport Journalism
Lee Price has a background in Sport Journalism, which contributes to unique storytelling techniques in brand campaigns. This experience likely informs Price's approach to creating compelling narratives that engage audiences and enhance brand messaging.