Lily Goh
About Lily Goh
Lily Goh serves as the Global Social Media & Influencer Marketing Director at Allbirds, where she has restructured the social media and influencer marketing programs since 2022. She has a background in communication and media studies from RMIT University and has held various marketing roles at Biossance prior to her current position.
Work at Allbirds
Lily Goh serves as the Global Social Media & Influencer Marketing Director at Allbirds, a role she has held since 2022. In this position, she has transformed the company's social media and influencer marketing programs by restructuring and building a new team in collaboration with the Chief Marketing Officer. Goh has established an influencer and affiliate program, successfully onboarding new agency partners and influencer partnerships to enhance brand awareness. She has developed a comprehensive social media and content strategy that amplifies brand positioning through storytelling across various channels. Additionally, she has built brand campaigns with celebrity partners, overseeing the entire process from strategy and ideation to content amplification.
Education and Expertise
Lily Goh earned a Bachelor's Degree in Communication and Media Studies from RMIT University. Her educational background provides her with a strong foundation in communication strategies and media engagement, which she applies in her current role at Allbirds. Goh's expertise in social media and influencer marketing is further demonstrated through her previous positions in the industry, where she developed skills in content strategy, brand campaigns, and partnership management.
Background
Before joining Allbirds, Lily Goh worked at Biossance in various roles from 2018 to 2022. She started as an Assistant Marketing Manager, Social & Influencer, and progressed to the position of Global Social Media & Content Marketing Manager. During her tenure at Biossance, she gained experience in managing social media strategies and content marketing, which contributed to her professional growth. Goh's work at Biossance laid the groundwork for her current responsibilities at Allbirds.
Achievements
At Allbirds, Lily Goh has achieved significant milestones in her role as Global Social Media & Influencer Marketing Director. She has successfully scaled the production pipeline to test and optimize creator-generated content for paid media ads, resulting in high click-through rates for campaigns. Goh's initiatives in establishing influencer partnerships and developing a robust content strategy have contributed to the overall brand awareness and positioning of Allbirds in the market.