Michael Hirsch
About Michael Hirsch
Michael Hirsch is a Marketing Analytics Manager at Allbirds, with a diverse background in programmatic advertising and data management consultancy. He has held various analytical roles at companies such as Starcom, Epsilon, and Rocket Fuel, contributing to the development of marketing strategies and data management processes.
Current Role at Allbirds
Michael Hirsch serves as the Marketing Analytics Manager at Allbirds, a position he has held since 2023. In this role, he focuses on leveraging data analytics to inform marketing strategies and improve overall performance. His work involves analyzing consumer behavior and market trends to drive effective marketing decisions.
Previous Experience in Marketing Analytics
Prior to his current role, Michael Hirsch worked at Kepler as the Director of Client Solutions & Marketing Analytics from 2022 to 2023. He also held positions at Epsilon, where he was a Senior Analyst and later a Lead Analyst in Strategic Account Analytics from 2020 to 2022. His experience includes working as an Analytics Manager at Starcom and various roles at Starcom Mediavest Group, contributing to his expertise in marketing analytics.
Educational Background
Michael Hirsch studied at Vassar College, where he earned an A.B. in Philosophy from 2007 to 2011. His education provided a foundation in analytical thinking and problem-solving, which he has applied throughout his career in marketing analytics and data management.
Diverse Professional Background
Michael Hirsch has a diverse professional background that spans programmatic advertising and data management consultancy. He has worked in various roles that involved client solutions, analytics, and programmatic strategy. His experience includes developing custom databases and establishing best practices in programmatic advertising to optimize marketing strategies.
Skills in Data Management and Visualization
Throughout his career, Michael Hirsch has developed skills in data management and visualization. He has created data visualizations to simplify complex data sets, enhancing the understanding of data among stakeholders. His ability to establish programmatic best practices has contributed to improved marketing strategies across the organizations he has worked with.