Mits Minowa
About Mits Minowa
Mits Minowa is the Managing Director at Allbirds, where he has been leading the company's operations in Japan since 2023. With extensive experience in marketing and brand management from previous roles at Red Bull, NIKE, and the Bill & Melinda Gates Foundation, he brings valuable expertise to Allbirds' expansion efforts in the Japanese market.
Work at Allbirds
Mits Minowa currently serves as the Managing Director at Allbirds, a position held since 2023. In this role, Minowa focuses on leading the company's operations and strategic initiatives in Japan. Prior to this, Minowa was the Marketing Director at Allbirds from 2019 to 2023, where efforts were directed towards enhancing brand visibility and market penetration in the Japanese market. Minowa's extensive experience in marketing and brand management has been instrumental in driving Allbirds' growth in the region.
Previous Experience at Red Bull
Before joining Allbirds, Mits Minowa worked at Red Bull as the Field Marketing Manager from 2016 to 2018 in Tokyo. In this role, Minowa was responsible for executing marketing strategies that engaged consumers and promoted brand loyalty. This experience contributed to Minowa's understanding of the dynamic marketing landscape in Japan.
Career at NIKE
Mits Minowa has an extensive background with NIKE, where they held multiple positions. Minowa worked as the Brand Integration Manager from 2007 to 2009 in the Netherlands and later served as the Advertising Manager from 2009 to 2011 in Tokyo, Japan. These roles involved overseeing brand strategies and advertising campaigns, which helped to solidify Minowa's expertise in brand management.
Role at Bill & Melinda Gates Foundation
From 2018 to 2019, Mits Minowa was employed by the Bill & Melinda Gates Foundation as the Tokyo Olympic Project Manager. This position involved coordinating initiatives related to the Tokyo Olympics, showcasing Minowa's ability to manage high-profile projects and collaborate with various stakeholders.
Education and Expertise
Mits Minowa studied at Chuo University from 1993 to 1997, earning a degree that laid the foundation for a career in marketing and brand management. Minowa possesses expertise in Integrated Marketing and Brand Management, which are essential for leading Allbirds' expansion efforts in Japan. Additionally, strong skills in Digital Strategy and E-commerce enhance Minowa's capability to improve Allbirds' online presence in the competitive Japanese market.