Serena Chen
About Serena Chen
Serena Chen is a digital designer with a background in branding, packaging design, and illustration. She has worked at Allbirds and Goorin Bros., Inc., and holds a BFA in Graphic Design and Digital Media from the Academy of Art University.
Current Position at Allbirds
Serena Chen currently works as a Designer, Digital at Allbirds, a position she has held since 2021. She is based in the San Francisco Bay Area and has been involved in various design projects that focus on digital branding and user experience. Her role emphasizes the integration of innovative design solutions within the company's digital platforms.
Previous Experience at Allbirds
Prior to her current role, Serena Chen worked at Allbirds as a Junior Designer, Digital from 2020 to 2021. She initially joined the company as a Design Intern from 2019 to 2020, where she contributed to design projects and gained valuable experience in the footwear and apparel industry.
Experience at Goorin Bros., Inc.
Serena Chen spent two years as the Visual Merchandising Manager at Goorin Bros., Inc. from 2017 to 2019. In this role, she was responsible for creating visual displays that effectively showcased the brand's products. Before this position, she served as a Hatter/Merchant at the same company for one year, where she was involved in product selection and customer engagement.
Educational Background in Graphic Design
Serena Chen holds a Bachelor of Fine Arts (BFA) degree in Graphic Design and Digital Media from the Academy of Art University in San Francisco. Her education provided her with a strong foundation in design principles, which she applies in her professional work. Additionally, she studied General Studies at City College of San Francisco from 2011 to 2013.
Specialization in Design
Serena Chen specializes in branding and packaging design, as well as illustration. Her skills in these areas allow her to create compelling visual identities and effective packaging solutions for various products. She also enjoys doodling as a personal practice to capture and express her daily experiences.