Sydney Lieberman
About Sydney Lieberman
Sydney Lieberman is a Product Manager at Allbirds, where she has worked since 2022. She has a background in digital marketing, merchandising, and enrollment operations, with a focus on brand awareness and store performance optimization.
Current Role at Allbirds
Sydney Lieberman serves as a Product Manager at Allbirds, a position she has held since 2022. In this role, she focuses on fostering brand awareness by promoting innovative techniques and a growth mindset within her teams. She is actively involved in developing visual merchandising projects that enhance customer shopping experiences at Allbirds' flagship store. Lieberman utilizes various tools, including Shopify POS, Slack, Looker, SAP, and Google Slides, to implement effective business strategies.
Previous Experience in Digital Marketing
Prior to her current role, Sydney Lieberman worked as a Digital Marketing Intern at THIRD LAW for four months in 2020. This experience provided her with foundational skills in digital marketing, which she has since applied in her subsequent positions. Her internship involved engaging with marketing strategies that contributed to brand visibility and customer engagement.
Experience at Athleta
Sydney Lieberman was employed as a Merchandising Brand Ambassador at Athleta from 2021 to 2022 for a duration of ten months. In this role, she contributed to the brand's merchandising efforts, enhancing customer engagement and brand representation in New York, New York. This position allowed her to further develop her skills in brand promotion and customer interaction.
Educational Background
Sydney Lieberman studied at Pace University, where she earned a Bachelor of Arts in Economics, Fashion Marketing, and Sustainability from 2018 to 2022. Additionally, she attended the Fashion Institute of Technology, obtaining a Certificate in Color Specialist for Art, Design, and Fashion-Related Products in 2022. Her educational background equips her with a strong foundation in both business and fashion disciplines.
Student Leadership and Engagement
During her time at Pace University, Sydney Lieberman held the position of Executive Secretary for the Student Government Association from 2020 to 2021. This role involved supporting student initiatives and enhancing communication within the student body. Additionally, she worked as an Enrollment Operations Student Assistant from 2018 to 2021, where she contributed to the university's enrollment processes.