Tina T.
About Tina T.
Tina T. serves as the Marketing Director at Allbirds in Shanghai, where she has worked since 2019. She possesses a diverse skill set in CRM, creative production, and omnichannel strategies, with a strong focus on sustainability and innovative brand development.
Work at Allbirds
Tina T. has served as the Marketing Director at Allbirds since 2019, contributing to the company's marketing efforts for five years in Shanghai. In this role, she focuses on developing and implementing marketing strategies that align with Allbirds' commitment to sustainability and innovation. Her responsibilities include overseeing creative production, managing CRM initiatives, and executing omnichannel strategies to enhance brand visibility and engagement.
Education and Expertise
Tina T. holds an MBA from Polimoda, where she studied from 2008 to 2010. Prior to that, she completed her undergraduate studies at the University of California, Berkeley, from 2001 to 2005. Her educational background has equipped her with a strong foundation in marketing principles and business strategies. Additionally, she possesses expertise in media planning, e-commerce, and integrating storytelling with digital marketing to improve brand positioning.
Background
Tina T. has a diverse skill set that encompasses various aspects of marketing, including CRM, creative production, and omnichannel strategies. She has a strong background in sustainability community initiatives within the marketing sector, reflecting her commitment to responsible marketing practices. Her experience in developing innovative brand strategies leverages social media and content marketing to drive brand growth in digital spaces.
Achievements
Throughout her career, Tina T. has contributed to the growth of brands in digital spaces through her expertise in media planning and e-commerce. She is recognized for her ability to develop innovative brand strategies that effectively engage target audiences. Her work has focused on enhancing brand positioning through storytelling and digital marketing, showcasing her skills in creating impactful marketing campaigns.