Andrea Maconachy
About Andrea Maconachy
Andrea Maconachy serves as the Executive Vice President of Marketing at AllCampus, where she has played a key role in enhancing student recruitment for master's programs at top universities. With nearly 20 years of experience in marketing, she has contributed to AllCampus's recognition as one of the best places to work in Chicago.
Current Role at AllCampus
Andrea Maconachy serves as the Executive Vice President of Marketing at AllCampus, a position she has held since 2016. In this role, she has been instrumental in leading student recruitment efforts for master's programs at over 10 of the top 50 universities in the United States. Her strategic marketing insights have contributed to the company's recognition in Built In Chicago’s and Crain’s 'Best Places to Work' lists.
Previous Experience at AllCampus
Prior to her current role, Andrea worked at AllCampus as the Vice President of Marketing from 2014 to 2016 and as the Senior Director of Marketing from 2013 to 2014. During her tenure, she focused on enhancing marketing strategies and improving student engagement, which laid the groundwork for her subsequent leadership position.
Career Background
Andrea Maconachy has nearly 20 years of experience in marketing, with a focus on data-driven strategy and creative execution. Before joining AllCampus, she held various marketing roles at Kaplan University, including Marketing Director for Kaplan Legal Education from 2011 to 2013 and Senior Marketing Manager from 2008 to 2011. She also worked as a Marketing Manager at Empire Today from 2004 to 2008.
Education and Qualifications
Andrea earned her Bachelor of Science degree in Business/Marketing with a minor in Arts Management from Miami University, where she studied from 1999 to 2003. Her academic background includes a thematic sequence in Decision Sciences, which has informed her approach to marketing and strategy throughout her career.
Media Features and Recognition
Andrea has been featured in several prominent publications and platforms, including Forbes, MarTech, and the Enrollment Growth University podcast. These appearances highlight her expertise in marketing and her contributions to the field, particularly in the context of higher education marketing.