Sarah Bruce
About Sarah Bruce
Sarah Bruce serves as the Senior Digital Media Manager at AllCampus, where she has worked since 2018. With a background in marketing and experience in various roles, she specializes in managing media placements and enhancing brand awareness.
Work at AllCampus
Sarah Bruce has served as the Senior Digital Media Manager at AllCampus since 2018. In this role, she manages a yearly budget for brand and direct response placements across ten universities. Her responsibilities include implementing various media placements such as radio, billboard, print, emails, and digital display media to enhance brand awareness and drive lead flow. She collaborates with brand managers, copywriters, web developers, and designers to create content that adheres to brand standards and promotes lead generation.
Previous Experience in Digital Marketing
Before joining AllCampus, Sarah Bruce worked at LEAP Digital Agency as an Account Coordinator from 2013 to 2015. She also held the position of Business Growth Strategist at J&L Marketing, Inc. from 2011 to 2013. Additionally, she gained experience as a Payroll Coordinator at ResCare for three months in 2009 and as a New Product Development Intern at ITW for three months in 2011. These roles contributed to her expertise in digital marketing and account management.
Education and Expertise
Sarah Bruce studied at the University of Kentucky, where she earned a degree in Marketing from 2007 to 2011. Her educational background has equipped her with the foundational knowledge and skills necessary for her career in digital media management. She has developed expertise in managing media placements, leveraging analytics, and coordinating marketing campaigns.
Achievements in Digital Media Management
In her current role, Sarah Bruce has successfully activated influencer marketing campaigns using twelve unique social media accounts to drive traffic to designated landing pages. She utilizes Google Analytics to track and evaluate the effectiveness of direct response media placements. Notably, she negotiated discounts and packages with outside media representatives, resulting in savings of over $500,000 for the company in 2017.