Yesenia Bermudez
About Yesenia Bermudez
Yesenia Bermudez is a Senior Marketing Manager at AllCampus, where she has worked since 2018. She holds a Bachelor's of Science in Advertising from the University of Florida and has extensive experience in marketing, including previous roles at Kaplan Higher Education.
Work at AllCampus
Yesenia Bermudez has been serving as the Senior Marketing Manager at AllCampus since 2018. In this role, she has developed a comprehensive lead-nurturing strategy that significantly improved customer retention rates. She actively mentors junior marketing professionals, helping them enhance their skills and advance their careers. Yesenia also participates in industry conferences and workshops, ensuring she stays updated on the latest marketing trends and technologies.
Education and Expertise
Yesenia Bermudez studied at Purdue University, where she achieved a Project Management Essentials Certificate in 2018. She also attended the University of Florida, earning a Bachelor of Science in Advertising from 2004 to 2008. Additionally, she studied at DePaul University, obtaining a CIMA Interactive Marketing Certificate in 2014. Her expertise includes leveraging data analytics to optimize marketing strategies and improve campaign performance.
Background in Marketing
Before joining AllCampus, Yesenia Bermudez held various positions at Kaplan Higher Education. She worked as a Marketing Manager in Strategic Marketing from 2012 to 2014 and as a Vertical Marketing Manager from 2009 to 2011. Her career in marketing began with an internship as a Vertical Marketing Intern in 2008. These roles provided her with a solid foundation in marketing and strategic planning.
Achievements in Digital Marketing
Yesenia Bermudez played a key role in launching a successful digital marketing campaign that increased brand awareness by 30% within the first year. Her ability to develop effective marketing strategies has contributed to her success in the industry and has positively impacted the organizations she has worked with.