Lance Bunch
About Lance Bunch
Business executive with experience working with national account sales, product development, channel management, program management and global clients. Strong background in leading direct reports as well as cross-functional teams, branding new and existing products, managing product lines through the product life cycle, justifying new product development, determining and documenting new product requirements, developing sales forecasts and product pricing, and launching new products to the marketplace. • Managed and wrote National Account contracts to grow business with expansion of product lines, inventory control, and profit margin. • Lead a cross functional team in a technical development for a product turn-around to save business from failure. • Developed marketing and sales programs to expand customer base in both B2C and B2B. • Successfully launched products and product enhancements in two separate channels which grabbed immediate market share. • Developed new training program that lead to an increase in product knowledge in trade channel.