Joana Tou
About Joana Tou
Joana Tou is a Senior Product Marketing Manager at Allergan Data Labs, where she has worked since 2023. She has a strong background in market research and management consulting, with previous roles at Philips and Meta, and holds an MBA from the University of Washington.
Work at Allergan Data Labs
Joana Tou currently serves as the Senior Product Marketing Manager at Allergan Data Labs. She has been in this role since 2023, contributing her expertise in product marketing to the organization. In her position, she focuses on developing and implementing marketing strategies that align with the company's objectives and enhance product visibility in the market.
Previous Experience at Philips
Joana Tou has held multiple roles at Philips, demonstrating her versatility in product management and market intelligence. From 2019 to 2020, she worked as the Senior Global Product Manager for Philips Oral Healthcare in Bothell, Washington. Prior to that, she served as the Market Intelligence Manager for Ultrasound from 2012 to 2015, and as the Senior Market Intelligence Manager for Philips Oral Healthcare (Sonicare) from 2015 to 2019, all based in Bothell, WA.
Experience at Meta
Before joining Allergan Data Labs, Joana Tou worked at Meta as a Product Marketing Manager for Monetization from 2020 to 2023. During her time at Meta, she focused on developing marketing strategies that supported monetization efforts, leveraging her background in product marketing to drive results.
Education and Expertise
Joana Tou holds a Master of Business Administration (MBA) from the University of Washington. She also earned a Bachelor of Science degree in Policy Analysis & Management from Cornell University. Her educational background supports her strong expertise in market research and management consulting, which she has applied throughout her career.
Professional Skills and Attributes
Joana Tou possesses a strong background in cross-functional collaboration, particularly in product development and go-to-market strategies in B2B and B2B2C environments. She is recognized for being self-directed, proactive, and resourceful as a product marketing leader. Her ability to drive stakeholder alignment and inspire teams has contributed to her success in building products that address real problems and create sustainable business advantages.