Klaus Schlechner
About Klaus Schlechner
Klaus Schlechner is the Director of Personalization at Allergan Data Labs, where he has worked since 2021. He has extensive experience in analytics and marketing, having held various leadership roles at companies such as Wayfair, Wunderman, and OMD USA.
Current Role at Allergan Data Labs
Klaus Schlechner serves as the Director of Personalization at Allergan Data Labs, a position he has held since 2021. In this role, he focuses on enhancing customer experiences through data-driven personalization strategies. Based in the Los Angeles Metropolitan Area, he leverages his extensive background in analytics and marketing to drive initiatives that align with the company's goals.
Previous Experience at Wayfair
Prior to his current role, Klaus Schlechner worked at Wayfair as the Head of Advanced Analytics & Insights for Product Verticals from 2019 to 2021. Based in Boston, Massachusetts, he led efforts to analyze customer data and derive insights to inform product strategies. His work contributed to optimizing the customer journey and enhancing product offerings.
Educational Background
Klaus Schlechner studied at the University of Graz, where he earned a Bachelor of Arts in Marketing from 1987 to 1991. This educational foundation provided him with essential skills in marketing principles and analytics, which he has applied throughout his career in various leadership roles.
Career Progression in Marketing and Analytics
Klaus Schlechner has held several significant positions in marketing and analytics across various organizations. He was the Group Director of Marketing Sciences at mcgarrybowen from 2014 to 2016 and served as Senior Vice President at Wunderman from 2008 to 2014. His experience also includes roles at Canvas Worldwide, Digitas North America, OMD USA, Young & Rubicam/Wunderman, Money Mailer, and ADVO, where he developed expertise in analytics, insights, and marketing strategies.