Laurenn Cutshaw
About Laurenn Cutshaw
Laurenn Cutshaw is an Executive Director of Software Product Marketing at Allergan Data Labs, specializing in innovative marketing strategies that foster customer engagement. She has extensive experience in both B2B and B2C marketing and has held various leadership roles across multiple organizations.
Current Role at Allergan Data Labs
Laurenn Cutshaw serves as the Executive Director of Software Product Marketing at Allergan Data Labs. She has held this position since 2021, working remotely from Irvine, California. In this role, she focuses on developing innovative marketing strategies that enhance customer engagement and brand loyalty.
Professional Experience
Laurenn Cutshaw has extensive experience in marketing across various organizations. Prior to her current role, she worked as the Vice President of Product Marketing at ABC Fitness Solutions for eight months in 2021. She also held multiple positions at Yoga Six, including Vice President of Marketing & Branding and Director of Lifecycle Marketing, from 2011 to 2016. Additionally, she served as the Sr. Account Executive for Endurance Markets at The Active Network and has experience as a Fractional CMO.
Education and Expertise
Laurenn Cutshaw earned her Bachelor's degree in Media Studies and Spanish from Penn State University. She is currently enhancing her skills through a Marketing Leadership program at Reforge, which she is expected to complete in 2024. Her expertise includes B2B and B2C marketing, digital innovation, and marketplace strategies.
Advisory Roles
Since 2021, Laurenn Cutshaw has been serving as an Advisory Board Member for both Physmodo and Ponto Footwear. In these roles, she contributes her marketing knowledge and strategic insights to help guide the companies in their growth and marketing initiatives.
Strategic Marketing Initiatives
Laurenn Cutshaw has developed marketing strategies for Allē, a consumer loyalty program that collaborates with prominent brands such as BOTOX Cosmetic and CoolSculpting. Her focus on creating cohesive brand moments aims to engage customers over time through innovative marketing approaches.