Juliana A. B. Ranieri
About Juliana A. B. Ranieri
Juliana A. B. Ranieri is a Marketing Coordinator at Allison Transmission, where she has worked since 2017 after serving as a Marketing Analyst from 2014 to 2017. She holds a Bachelor's degree in Advertising and Marketing and an MBA in Business Administration, and she has a strong background in marketing management across South America.
Current Role as Marketing Coordinator
Juliana A. B. Ranieri currently serves as the Marketing Coordinator at Allison Transmission, a position she has held since 2017. In this role, she is responsible for overseeing marketing management across South America. Her focus is on enhancing the company's presence in profitable markets, ensuring strategic alignment with business objectives. She has been instrumental in implementing processes that improve efficiency and collaboration among various departments.
Previous Experience at Allison Transmission
Juliana has a significant history with Allison Transmission, having worked there in various capacities since 2013. She began as a Latin America Marketing Intern, where she contributed for 11 months before transitioning to a Marketing Analyst role from 2014 to 2017. During her time as an analyst, she negotiated pricing and fees, achieving a 20% reduction in agency administration costs while maintaining service continuity. Her experience at Allison has provided her with a comprehensive understanding of the marketing landscape in the automotive sector.
Educational Background
Juliana A. B. Ranieri has a robust educational background in marketing and business administration. She earned her Bachelor's degree in Advertising and Marketing from Universidade Presbiteriana Mackenzie, studying from 2007 to 2011. She furthered her education with a Master of Business Administration (M.B.A.) from Fundacao Getulio Vargas, completing her studies in 2014. Additionally, she specialized in Product Management at ESPM Escola Superior de Propaganda e Marketing in 2012. Her education has equipped her with the skills necessary for her marketing roles.
Professional Skills and Contributions
Throughout her career, Juliana has demonstrated strong skills in marketing strategy and process improvement. She developed a historic database to enhance planning and market intelligence, which has been crucial for report development activities. She is also recognized for training and implementing the Customer Value Creation Process (CVCP), which has contributed to the company's marketing effectiveness. Her ability to implement and improve information process flows among departments has further enhanced operational efficiency.
Early Career Experience
Before her tenure at Allison Transmission, Juliana worked as an Event Production Assistant at Tradecom for 11 months in 2011-2012. This role provided her with foundational experience in event management and coordination, which complements her marketing expertise. Her early career experiences laid the groundwork for her subsequent roles in marketing and management.