Kerri Richardson
About Kerri Richardson
Kerri Richardson is a Senior Communications Specialist at Allison Transmission, where she has worked since 2017. She has a background in digital content coordination and marketing, having previously held positions at the American Student Dental Association and Indianapolis Public Schools.
Work at Allison Transmission
Kerri Richardson has served as a Senior Communications Specialist at Allison Transmission since 2017. In this role, she leads global marketing initiatives, particularly focusing on the digital asset management system, WebDam. She oversees media asset management and user training, ensuring effective utilization of digital resources. Richardson also designed and built the public-facing portal, Brand Connect, enhancing the company's online presence. Additionally, she produces quarterly analytics reports that analyze marketing trends and insights, aiding in strategic decision-making.
Previous Experience in Communications
Before joining Allison Transmission, Kerri Richardson held various roles in communications and digital marketing. She worked as a Digital Content Coordinator for the American Student Dental Association from 2015 to 2017 in Chicago, Illinois. Prior to that, she served as a Web and Social Media Coordinator at Indianapolis Public Schools from 2012 to 2014 and as a Digital Marketing Coordinator there from 2014 to 2015. Her early career included a position as a Social Media Coordinator at Indiana University Public Safety from 2012 to 2013, and she was a Team Leader in the same organization from 2009 to 2012.
Education and Expertise
Kerri Richardson studied at Indiana University Bloomington, where she earned a Bachelor of Arts (B.A.) in Journalism from 2007 to 2011. She furthered her education by obtaining a Master of Science (M.S.) in Applied Health Science from 2011 to 2012. Her academic background provides a strong foundation for her expertise in communications, digital marketing, and customer experience management.
Customer Experience Initiatives
At Allison Transmission, Kerri Richardson established and led a Customer Experience Taskforce aimed at improving the Allison Plant Tour program. This initiative resulted in a simplified registration process and the development of a new scheduling tool. She also implements and manages voice of customer surveys for global customer events, collaborating with regional sales teams in North America and Europe to enhance customer engagement.
Analytical and Assessment Skills
Kerri Richardson produces quarterly analytics reports that analyze marketing trends and insights across various platforms, supporting informed decision-making within the company. She conducts quarterly website language assessments to evaluate the need for multiple languages on Allison Transmission's marketing webpages, ensuring accessibility and relevance for a diverse audience.