Rohan Barua
About Rohan Barua
Rohan Barua serves as the Vice President of North America Sales, Global Channel and Aftermarket at Allison Transmission, where he has been since 2021. He has extensive experience in sales and marketing, having previously held leadership roles at Cummins Inc. and ICICI Prudential Life Insurance Company.
Current Role at Allison Transmission
Rohan Barua currently serves as Vice President of North America Sales, Global Channel and Aftermarket at Allison Transmission. He has held this position since 2021 and is based in Indianapolis, Indiana. In this role, he leads a sales organization that manages relationships with original equipment manufacturers (OEMs), key end users, large national accounts, and transit fleets across North America. His responsibilities include overseeing the Global Channel Partner network, focusing on performance and alignment with Allison's strategic goals.
Previous Experience at Allison Transmission
Prior to his current role, Rohan Barua worked at Allison Transmission as Vice President of Sales, North America from 2020 to 2021 and as Vice President of North America OEM Sales from 2018 to 2020. During his tenure, he contributed to driving sales growth and managing key customer relationships in the North American market.
Career at Cummins Inc.
Rohan Barua spent 12 years at Cummins Inc., where he held various positions including Director of Strategy and Planning for the HMLD Engine Business, General Manager of the OE Business, and Industrial Aftermarket Marketing Director. His roles involved strategy development, market planning, and driving growth in the global off-highway aftermarket and regional aftermarket marketing and sales.
Educational Background
Rohan Barua holds a Master of Business Administration from the Broad School at Michigan State University, where he studied Marketing and Supply Chain Management. He also earned a post-graduate diploma in management from the Indian Institute of Management, Kozhikode, focusing on Marketing and Finance. Additionally, he holds a Bachelor of Science degree in Geology from the University of Calcutta.
Early Career and Other Roles
Rohan Barua began his career at ICICI Prudential Life Insurance Company Ltd., where he worked as a Sales Manager in Bancassurance and later as a Business Development Manager. He also served a brief internship in Brand Marketing and Program Management at DaimlerChrysler Corporation. His early roles involved sales, marketing, and business development, laying a foundation for his later achievements in the automotive and engineering sectors.