Sjoerd Vos
About Sjoerd Vos
Sjoerd Vos serves as the Director of Marketing for Europe, the Middle East, and Africa at Allison Transmission, a position he has held since 2019. With extensive experience in marketing across various international markets, he has worked in sectors such as e-mobility, electrification, and sustainable transportation.
Work at Allison Transmission
Sjoerd Vos has served as the Director of Marketing for Europe, the Middle East, and Africa (EMEA) at Allison Transmission since 2019. In this role, he is responsible for overseeing marketing strategies and initiatives across diverse international markets. His position focuses on promoting Allison Transmission's products and services, particularly in the context of the evolving e-mobility and electrification sectors. Vos's leadership contributes to the company's efforts in supporting the transition to cleaner transportation.
Previous Experience in Marketing Leadership
Before joining Allison Transmission, Sjoerd Vos held several key marketing positions. He worked at ABB as the Marketing Director for EMEA and Asia from 2011 to 2016. He also served as the Global Head of Marketing & Communications at ABB from 2016 to 2019. Additionally, Vos was the Marketing & Export Manager for Thomas & Betts - Van Lien Emergency Lighting from 2007 to 2010, where he managed marketing efforts in the Benelux and Scandinavian regions.
Educational Background
Sjoerd Vos holds a Master of Business Administration (MBA) from Webster University Leiden, which he completed from 1999 to 2001. He also earned a Bachelor of Arts degree from Rotterdam University of Applied Sciences between 1994 and 1998. Furthermore, Vos participated in ABB Leadership training from 2018 to 2019, enhancing his skills in leadership and management. His education has equipped him with a strong foundation in business and marketing principles.
Expertise in Marketing Strategies
Sjoerd Vos possesses expertise in marketing and go-to-market strategies, particularly tailored for the e-mobility and electrification sectors. His extensive experience includes brand migration and transformation, especially in marketing communications. Vos has worked across various business areas, including automotive powertrain and propulsion technology, as well as smart building products. His focus on supporting sustainable practices aligns with industry trends toward cleaner transportation.
Diverse International Market Experience
Throughout his career, Sjoerd Vos has gained experience in diverse international markets, including North America, Europe, the Middle East, and Asia. His roles have included positions at the Maryland Department of Commerce, where he served as an International Trade Specialist and Export Development Manager. This international exposure has provided him with a comprehensive understanding of global market dynamics and customer needs across various sectors, including heavy-duty automotive and industrial markets.