Aaron C.
About Aaron C.
Aaron C. is a Programmatic and Yield Manager - International at Allrecipes.com, with over a decade of experience in advertising operations and audience development. His previous roles include positions at Kelley Blue Book, Advanced Access, and Groupon, where he developed expertise in digital marketing and analytics.
Current Role at Allrecipes
Aaron C. serves as the Programmatic and Yield Manager - International at Allrecipes.com. He has held this position since 2016, contributing to the optimization of programmatic advertising and yield management strategies. His role involves enhancing revenue streams through effective management of international advertising operations.
Previous Experience at Kelley Blue Book
Aaron C. has extensive experience at Kelley Blue Book, where he worked in various roles from 2007 to 2015. He started as an Advertising Operations - Product Support Specialist, then progressed to Manager of Advertising Operations Product Support, and later became Senior Manager of Advertising Operations Solutions and Audience. His tenure at Kelley Blue Book spanned a total of four years in Irvine, California.
Experience at Groupon
Aaron C. worked at Groupon as the Audience Development Manager for 11 months in 2015 to 2016. In this role, he focused on developing audience strategies to enhance engagement and drive revenue. His experience at Groupon contributed to his expertise in audience development and digital marketing.
Background in Website Analysis
Before his time at Kelley Blue Book, Aaron C. was employed at Advanced Access as a Website Analyst from 2005 to 2007. In this role, he analyzed website performance and user engagement, which laid the foundation for his future roles in advertising operations and yield management.