Paula Dizy Herrero

Digital Media Performance Analyst @ Allurion

About Paula Dizy Herrero

Paula Dizy Herrero is a Digital Media Performance Analyst at Allurion Technologies in Paris, France, where she has worked since 2022. With a strong background in digital marketing and analytics, she has held various roles in the field, demonstrating adaptability and a commitment to continuous learning.

Work at Allurion Technologies

Paula Dizy Herrero has been serving as a Digital Media Performance Analyst at Allurion Technologies since 2022. In this role, she focuses on optimizing digital media performance and enhancing marketing strategies. Her work is based in Paris, Île-de-France, France, where she has contributed to the company's digital marketing initiatives for two years.

Professional Experience

Prior to her current position, Paula worked at paragone.ai as an Account Manager from 2020 to 2022. She also held the role of Performance Executive at EightBar for one year, from 2019 to 2020. Earlier in her career, she was a Digital Manager at UPartnerMedia from 2017 to 2019 in Madrid, Spain. Her diverse experience includes positions as a Marketing Specialist at TOUCHVIE and an Account Executive at Hey AV.

Education and Qualifications

Paula Dizy Herrero holds a Master's degree in Digital Analytics & Big Data from IEDGE Business School, which she completed in 2020. She also earned a Grado en publicidad y relaciones publicas from Centro Universitario Villanueva between 2011 and 2015. Additionally, she studied Digital Marketing at ESIC Business & Marketing School, achieving both a Master's degree and an Interactive Marketing European Diploma in 2017.

Skills and Expertise

Paula possesses a strong understanding of digital marketing, including social media, paid search, programmatic advertising, and analytics platforms. She is recognized for her strong written and verbal communication skills, customer service orientation, and ability to coordinate with clients and partners. Her detail-oriented and organized approach contributes to her effectiveness in managing digital marketing campaigns.

Personal Attributes

Paula is characterized by her dynamic, proactive, and adaptable professional demeanor. She demonstrates a strong ambition to excel in Data Analytics & Big Data and is known for her curiosity and observant nature. Her fighting spirit drives her to push beyond personal boundaries, fostering resilience and a vision for continuous improvement in her work processes.

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