Vivek Sehrawat
About Vivek Sehrawat
Vivek Sehrawat is the Head of Performance Marketing at Allurion Technologies, with extensive experience in digital marketing across various industries. He has held significant roles at companies such as Vodafone, HDFC Life, and Telkomsel, and has a strong background in optimizing eCommerce and leading agile teams.
Current Role at Allurion Technologies
Vivek Sehrawat serves as the Head of Performance Marketing at Allurion Technologies, a position he has held since 2022. In this role, he focuses on developing and implementing performance marketing strategies to enhance the company's digital presence and drive customer engagement. His work involves leveraging data analytics and digital marketing technologies to optimize marketing campaigns and improve overall business performance.
Previous Experience in Digital Marketing
Vivek has extensive experience in digital marketing across various organizations. He worked at Vodafone as a Senior Manager in Digital Marketing from 2016 to 2018, after serving as a Digital Marketing Manager from 2015 to 2016. Prior to Vodafone, he held positions at HDFC Life, where he progressed from Management Trainee in 2011 to Deputy Manager in Digital Marketing by 2013. His role at Telkomsel as General Manager of Digital Marketing from 2019 to 2022 further solidified his expertise in the field.
Educational Background and Qualifications
Vivek Sehrawat earned a Post Graduate Diploma in Management (PGDM) with a specialization in Marketing from IMT Ghaziabad, completing his studies from 2009 to 2011. This educational foundation provided him with the necessary skills and knowledge to excel in the competitive field of digital marketing.
Skills and Expertise in Digital Marketing
Vivek possesses significant expertise in optimizing the eCommerce value chain and building capabilities to achieve business results through digital channels. He has a proven track record of creating and managing online business channels that generate revenue from various digital asset classes. Additionally, he has experience mentoring and leading agile teams to deliver results in high-paced environments.
Career Progression and Key Roles
Vivek's career in digital marketing began with a summer internship at GE Energy in 2010. He then joined HDFC Life, where he held multiple roles, including Management Trainee and Manager of Digital Marketing and E-commerce. After his tenure at HDFC Life, he transitioned to Axis Bank as Senior Manager of Digital Marketing before moving to Vodafone. His career culminated in a significant role at Telkomsel, where he served as General Manager of Digital Marketing before joining Allurion Technologies.