Dr. Vanessa Patrick
About Dr. Vanessa Patrick
Dr. Vanessa Patrick is a Managing Consultant and ALLY Faculty in Residence, Associate Dean for Research, and Executive Director of Doctoral Programs at the Bauer School of Business at the University of Houston. She is a recognized marketing scholar, Fulbright Specialist, and award-winning researcher and educator.
Dr. Vanessa Patrick's Title and Roles
Dr. Vanessa Patrick is a Managing Consultant and ALLY Faculty in Residence. She is the Associate Dean for Research at the Bauer School of Business at the University of Houston. Additionally, Dr. Patrick serves as the Executive Director of Doctoral Programs (PhD and DBA) at the Bauer School of Business and is a Bauer Professor of Marketing. She leads the Executive Women in Leadership Program at the Bauer School of Business.
Achievements and Awards of Dr. Vanessa Patrick
Dr. Vanessa Patrick has received several prestigious awards throughout her career. She was honored with the LeRoy and Lucille Melcher Faculty Excellence award for Research Excellence in 2011, Service Excellence in 2016, and Teaching Excellence in 2018. Recognized by the Marketing Science Institute as a top young scholar, she was also named one of the top 50 most productive marketing scholars worldwide by the DocSig of the American Marketing Association in 2012. Moreover, she was appointed as a Fulbright Specialist (2019-24) by the U.S. Department of State Bureau of Educational and Cultural Affairs and received the 2022-2023 CBSIG Research in Practice Award for Inclusive Design.
Research and Editorial Contributions by Dr. Vanessa Patrick
Dr. Vanessa Patrick is recognized for her significant contributions to research and academia. She serves on the editorial and policy boards of leading academic journals and is an Associate Editor for the Journal of Marketing Research and the Journal of Marketing. Dr. Patrick has also served on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, and the Journal of Retailing. Additionally, she co-edited special issues on consumer aesthetics for the Journal of Consumer Psychology in 2010 and the Journal of the Association of Consumer Research in 2019.
Dr. Vanessa Patrick's Conference and Speaking Engagements
Dr. Vanessa Patrick is a regular speaker at both academic and practitioner conferences, including the Association of Consumer Research Conference and the Society of Consumer Psychology conference. She has conducted workshops and lunch-and-learn talks for companies like Schlumberger, AIG, and Page. Beyond academic venues, Dr. Patrick has been an invited speaker at casual gatherings like the Hellenic Society and has even performed a stand-up act based on her research for Stand Up Science. Her expertise extends to conducting webinars and virtual seminars for national and international audiences.
Fulbright Specialist and International Involvement
Dr. Vanessa Patrick was appointed as a Fulbright Specialist from 2019 to 2024 by the U.S. Department of State Bureau of Educational and Cultural Affairs. As part of this esteemed role, she visited the Institut Teknologi Bandung in Indonesia in November 2022, contributing her extensive research experience and expertise to an international context. This appointment underscores her global impact and commitment to advancing inclusive design and marketing research worldwide.