Brian Roach
About Brian Roach
Brian Roach is the Senior Director of Strategic Growth at Ally, with extensive experience in marketing and strategic initiatives in the financial sector.
Current Title and Role
Brian Roach is currently the Senior Director of Strategic Growth at Ally, a role he has held since 2022. In this capacity, he provides strategic counsel and acts as a trusted advisor to executives and business leaders. His responsibilities include leading marketing efforts for mergers and acquisitions, focusing on development, integration, and support. He drives new business initiatives and partnerships deemed high-priority for the company.
Previous Roles at Ally
Before his current role, Brian Roach served as the Senior Director of Consumer Marketing Strategy at Ally from 2021 to 2022. He also held the position of Director of Strategic Marketing Initiatives at the company from 2018 to 2021. During his tenure in these roles, he acted in a consulting capacity, offering thought-leadership and problem-solving across various cross-functional marketing teams.
Work Experience at Bank of America
Brian Roach has extensive experience at Bank of America, where he held several roles over a span of 14 years. He was an SVP, Marketing Program Manager from 2012 to 2014, VP, Marketing Program Manager - Deposits and Online Banking from 2006 to 2012, and VP, Marketing Manager - Employee Banking from 2000 to 2006. His responsibilities included managing marketing programs and working on deposits and online banking projects.
Education Background
Brian Roach studied at Catawba College, where he earned a Bachelor of Arts in Business Administration with a focus on Marketing and Communications from 1993 to 1997. His academic background provides a strong foundation for his roles in strategic marketing and growth.
Professional Certifications
Brian Roach holds a Six Sigma Green Belt certification, which indicates his expertise in process improvement methodologies. This certification enhances his capability to lead and implement efficient business processes and strategic marketing initiatives.
Leadership Role at Financial Communications Society
From 2018 to 2023, Brian Roach served as the President of the Financial Communications Society in Charlotte. In this role, he demonstrated his leadership skills and commitment to advancing the field of financial communications, further solidifying his reputation as a strategic and influential leader.