Brian Waugh
About Brian Waugh
Brian Waugh is the CX Journey Analytics Manager at Ally, with a diverse background in marketing, analytics, and event management.
Current Role at Ally
Brian Waugh currently serves as the CX Journey Analytics Manager at Ally. He has been in this role since 2021 in the Detroit Metropolitan Area. As a CX Journey Analytics Manager, he focuses on enhancing customer experience by using data analytics to understand and improve customer journeys.
Previous Experience at Ally
Before his current role, Brian Waugh worked at Ally as a Senior Analyst in Digital Analytics for 11 months in 2021. In this position, he contributed to digital analytics efforts aimed at optimizing and refining Ally's digital presence through detailed data analysis.
Role at Advia Credit Union
From 2019 to 2021, Brian Waugh held the position of Marketing Research Analyst at Advia Credit Union in Port Huron, Michigan. During his two-year tenure, he conducted marketing research and analysis to support strategic initiatives and improve market understanding for the credit union.
Educational Background
Brian Waugh completed his Master of Science (MS) from Grand Canyon University between 2018 and 2020. Prior to that, he earned a Bachelor of Science (BS) from the same university, graduating between 2015 and 2017. His educational background supports his strong analytical and strategic capabilities.
Skills and Expertise
Brian Waugh is skilled in blending business analytics with creative strategy. He is proficient in tools such as Adobe Creative Suite, R, SQL, IBM SPSS Modeler, and Microsoft Office Suite. His background in arts and design complements his analytical work, enabling him to communicate stories effectively using data.