Brianna Batton
About Brianna Batton
Brianna Batton is a Senior Marketing Specialist at Ally, with extensive experience in marketing and communications across various industries.
Current Role at Ally
Brianna Batton currently serves as a Senior Marketing Specialist at Ally. She began this role in 2021 and is responsible for driving key marketing initiatives in Detroit, Michigan. She leads the mortgage brand messaging strategy for cross-functional teams, including CRM, creative, social, media and programmatic, PR, and digital advertising. Her work focuses on customer-facing marketing campaigns and has resulted in significant growth for the company.
Previous Positions
Before her current role, Brianna held the position of Marketing Specialist at Ally from 2019 to 2021. Her previous experience also includes working as a Marketing Manager at TechTown for 7 months in 2018-2019 and as an Account Executive at Van Dyke•Horn Public Relations from 2017 to 2018. Additionally, she has worked at Oracle as a Deal Specialist and as a Freelance Social Media Marketing & Communications Specialist from 2014 to 2016. Early in her career, she held roles in retail management at Soma Intimates and Wet Seal.
Education and Academic Background
Brianna Batton studied at the University of Michigan College of Literature, Science, and the Arts, where she completed a major in English. She attended the university from 2010 to 2015, gaining a solid foundation in literature and communication skills, which have been instrumental in her marketing career.
Marketing Campaign Achievements
During her tenure at Ally, Brianna led the development and execution of customer-facing marketing campaigns for the Mortgage line of business. These initiatives resulted in an 85% increase in accounts year-over-year. She has been pivotal in creating and managing diversity, equity, and inclusion frameworks for CRM across various lines of business, showcasing her commitment to promoting inclusivity and innovation in marketing practices.
Campaign and Content Management
Brianna manages and briefs advertising and production agencies to develop creative content for various marketing channels. These include online advertising, influencer partnership video content, direct mail, and email campaigns. Her role involves coordinating with multiple teams to ensure cohesive and effective marketing strategies that resonate with diverse audiences.