Erin Broszkowski
About Erin Broszkowski
Erin Broszkowski is the Senior Research Director of Consumer Insights & Innovation at Ally, with a background in various research and strategy roles across multiple organizations.
Title
Erin Broszkowski is the Senior Research Director, Consumer Insights & Innovation at Ally. She has been in this role since 2022.
Current Position at Ally
Erin Broszkowski currently serves as the Senior Research Director, Consumer Insights & Innovation at Ally. She assumed this role in 2022. Her responsibilities include spearheading consumer research projects and fostering innovation based on strategic consumer insights.
Previous Roles at Ally
Erin Broszkowski has undertaken several roles at Ally prior to her current position. From 2020 to 2022, she was the Research Director, Strategy & Innovation. Before that, she served as Research Manager, Strategy & Innovation from 2018 to 2020 in the Charlotte, North Carolina area.
Experience at LPL Financial
Erin Broszkowski worked at LPL Financial as a Senior Analyst in Client Insights from 2017 to 2018. Her role, based in Fort Mill, SC, involved analyzing client data to improve customer satisfaction and business strategies.
Role at NASCAR
At NASCAR, Erin Broszkowski was the Senior Manager of Consumer Research from 2011 to 2017. Located in Charlotte, NC, her work focused on understanding consumer preferences and trends to enhance the fan experience.
Early Career Experience
Erin Broszkowski's early career includes positions such as Market Research Analyst at Addison Whitney (2009-2011), Project Manager for Healthcare & Major Accounts Teams at Greenfield Online (2006-2009), and Account Executive at Greenfield Online (2005-2006). Additionally, she worked part-time as a Market Research Assistant at Rapidata.net from 2002 to 2005.
Education and Expertise
Erin Broszkowski holds a Bachelor of Arts in Psychology and Communication Studies from the University of North Carolina at Chapel Hill, where she focused on Interpersonal and Organizational Communication. She completed her degree in 2005.