Ilana Wiles
About Ilana Wiles
Ilana Wiles is the Director of Strategic Media Planning at Ally, with a career spanning various roles in media and communications planning. She has a BA in Communications from Penn State University.
Company
Ilana Wiles is currently the Director of Strategic Media Planning at Ally, where she has been working since 2021. At Ally, she focuses on unlocking first-to-market opportunities through strategic media planning. Her responsibilities include developing media strategies that prioritize diversity and inclusion in brand integrations. Based in Charlotte, North Carolina, Ilana plays a key role in negotiating multi-year deals to enhance brand partnerships and drive cost efficiencies.
Previous Positions
Before joining Ally, Ilana Wiles held several important roles in prominent companies. From 2019 to 2021, she worked as the Connections Strategy Director at Wray Ward in Charlotte, North Carolina. Prior to that, she was employed as an Associate Media Director at Wray Ward from 2016 to 2019. She also served as an Associate Director of Communications Planning at Carat USA from 2015 to 2016 and as a Communications Planning Supervisor at Carat from 2013 to 2015. Earlier in her career, Ilana gained experience at ZenithOptimedia as a Senior Communications Planner and Communications Planner from 2010 to 2013. Her professional journey began at HealthLogiX where she worked as a Project Manager from 2008 to 2010.
Education and Expertise
Ilana Wiles holds a Bachelor of Arts in Communications from Penn State University, where she studied from 2004 to 2008. Her educational background provided a solid foundation for her career in media planning and communications. Throughout her career, she has developed expertise in creating innovative media strategies that emphasize diversity and inclusion. Additionally, she has honed her skills in negotiating multi-year deals and enhancing brand partnerships to drive cost efficiencies.
Innovative Media Strategies
Ilana Wiles has a track record of developing innovative media strategies that prioritize diversity and inclusion in brand integrations. At Ally, one of her key responsibilities is to create first-to-market opportunities through strategic media planning. Her ability to leverage strategic planning to benefit brand partnerships demonstrates her forward-thinking approach in the field of strategic media.