Jennifer M. Velez
About Jennifer M. Velez
Jennifer M. Velez is the Multicultural Marketing Manager at Ally, with over 13 years of experience in marketing, branding, and strategic planning, specializing in reaching Latinx communities.
Title
Jennifer M. Velez currently serves as the Multicultural Marketing Manager at Ally. She has held this position since 2021 and operates out of the Charlotte Metro area. Her role focuses on developing and executing marketing strategies targeting diverse cultural groups, enhancing the company's outreach and engagement within multicultural communities.
Career at American Heart Association
Jennifer M. Velez has an extensive background with the American Heart Association. She worked as a Marketing Communications Director in the Miami/Fort Lauderdale area from 2014 to 2020. Prior to this role, she served as a Marketing Communications Consultant in San Juan, Puerto Rico, from 2018 to 2019. Her combined experience at the American Heart Association spans over six years, during which she was pivotal in driving marketing communications initiatives.
Professional Experience at Porter Novelli
Jennifer M. Velez worked at Porter Novelli in different capacities. She started as an Assistant Account Executive in Atlanta, GA, from 2008 to 2009. She then advanced to the role of Senior Account Executive, managing accounts for prestigious clients like Microsoft, HP, and MasterCard Worldwide©, from 2009 to 2010 in Miami, FL. Her contributions included account management and strategic campaign execution.
Educational Background
Jennifer M. Velez holds a Master's Degree in Global Strategic Communications from Florida International University, which she completed from 2012 to 2014. She also earned a Bachelor of Science in Journalism & Public Relations from Southeastern University, where she studied from 2004 to 2008. Her educational background has provided a strong foundation for her career in marketing and communications.
Skills and Expertise
With over 13 years of experience in marketing, branding, and strategic planning, Jennifer M. Velez is an expert in reaching multicultural audiences. She specializes in Latinx and Hispanic marketing communications, ensuring an authentic voice in her campaigns. Her skill set includes digital marketing, media relations, project management, and writing. Additionally, she is proficient in multicultural thought leadership, strategic research, and campaign development and implementation.