Kevin Howard
About Kevin Howard
Kevin Howard is the Executive Director of Digital Strategy & Growth Marketing at Ally, with extensive experience in digital marketing and transformation.
Executive Director, Digital Strategy & Growth Marketing at Ally
Kevin Howard currently serves as the Executive Director of Digital Strategy & Growth Marketing at Ally in Charlotte, North Carolina, a position he has held since 2021. His role involves overseeing the company's digital strategy and growth marketing initiatives, leveraging his extensive experience in the field to drive digital transformation and promote growth. With a key focus on developing and implementing strategies that enhance the company's digital presence, Kevin plays a crucial role in steering Ally's marketing efforts in the right direction.
Previous Roles at Ally
Before becoming the Executive Director, Kevin Howard held several significant roles at Ally. He was the Senior Director of Digital Transformation & Growth Marketing for three months in 2021, and prior to that, he served as the Senior Director of Digital Marketing from 2011 to 2020. His roles involved leading various digital marketing efforts, driving marketing strategies, and facilitating the company’s transition to digital platforms. Kevin's extensive tenure at Ally highlights his deep understanding of the company's operations and his contribution to its digital evolution.
Early Career in Marketing and Online Media
Kevin Howard has a solid foundation in marketing and online media, with early career roles including Online Media Director at Red Ventures from 2004 to 2007 and Media Director at SapientRazorfish from 2000 to 2004. His career began as an Account Director at Avenue A / NYC from 1998 to 2001, followed by an Account Executive role at Seltel, Inc. from 1995 to 1997. These roles provided him with a wealth of experience in account management, media direction, and marketing, establishing a strong base for his subsequent leadership positions.
Educational Background in Business Management
Kevin Howard earned his Bachelor of Arts in Business Management with a concentration in Marketing from North Carolina State University. His academic background laid the foundation for his career in digital strategy and marketing, equipping him with the necessary knowledge and skills to excel in his various roles. The education he received in business management and marketing has been instrumental in shaping his strategic approach to digital marketing.
Industry Involvement and Expertise
Kevin Howard is a recognized expert in data, Adtech/Martech, and organizational structure, with a strong emphasis on creativity. He serves as an advisory member for multiple industry organizations that focus on defining the future of advertising. Additionally, Kevin is a frequent speaker on digital transformation topics, sharing his insights and knowledge at various industry events. His active involvement in the industry and thought leadership contributions underline his commitment to advancing the field of digital marketing.