Kristen Martin
About Kristen Martin
Kristen Martin is the Director of Marketing Strategic Planning & Investments at Ally, with extensive experience in marketing disciplines and financial planning.
Current Role at Ally
Kristen Martin serves as the Director of Marketing Strategic Planning & Investments at Ally. She has been with the company since 2009 and has been instrumental in various key initiatives. Based in Charlotte, NC, she supervises a team responsible for managing a multi-million-dollar marketing budget, which includes tasks such as forecasting, allocation, and reconciliation. Martin has played a pivotal role in the internalization of Ally Bank's digital media buying function, enhancing the company's internal capabilities.
Previous Experience at Bank of America
Prior to her tenure at Ally, Kristen Martin worked at Bank of America from 2006 to 2009. She held the position of Vice President, Marketing Program Manager, in Charlotte, NC. During her time there, she gained critical experience that has contributed to her successful career in marketing strategic planning and investments.
Educational Background
Kristen Martin studied Public Relations at West Virginia University, achieving her Bachelor of Science (BS) degree. She attended the university from 1999 to 2003. This educational foundation has equipped her with the theoretical and practical knowledge required for her extensive career in marketing.
Marketing Expertise
Kristen Martin has extensive expertise in various marketing disciplines, including Media, Sponsorships, and Customer Relationship Management (CRM). Her proficiency in these areas has been crucial in guiding cross-functional strategic and financial planning within the Marketing & PR organization at Ally Bank. Her efforts have streamlined the process of aligning financial investments with strategic goals, thereby improving the efficiency of fund deployment.