Kyla Kappers
About Kyla Kappers
Kyla Kappers is the Senior Director of CRM at Ally Financial, leading customer-focused marketing campaigns and developing CRM strategies since 2012.
Title
Kyla Kappers holds the role of Senior Director, CRM at Ally Financial. She has been in this position since 2012.
Company
Kyla Kappers is currently working at Ally Financial. As the Senior Director in CRM, she oversees the strategy and execution of customer-focused marketing campaigns across various business lines.
Work Experience at UniRush, LLC./RushCard
Prior to her role at Ally Financial, Kyla Kappers was the Web Marketing Manager at UniRush, LLC./RushCard. She worked there from 2010 to 2012, focusing on digital marketing strategies for the company's online presence.
Work Experience at Contingent Network Services
Between 2007 and 2010, Kyla Kappers served as the Marketing Manager at Contingent Network Services. During her tenure, she managed various marketing initiatives and contributed to the company's overall marketing strategy.
Education and Expertise
Kyla Kappers studied Communication at The Ohio State University, where she earned a Bachelor of Arts (BA) degree. Her academic background laid the foundation for her expertise in marketing and customer relationship management.
Responsibilities at Ally Financial
At Ally Financial, Kyla Kappers leads a team that is responsible for the ideation, design, and execution of customer-focused marketing campaigns. Her role involves developing and implementing the company's CRM marketing strategy and creative program development.