Maggie Solomon
About Maggie Solomon
Maggie Solomon is a Senior Content Designer at Ally, with a diverse background in content strategy and journalism, having worked in various roles across the media and finance industries.
Company
Maggie Solomon is currently working as a Senior Content Designer at Ally. Since 2021, she has been based in Charlotte, North Carolina, United States. At Ally, Maggie collaborates with visual design teams, business partners, and marketing experts to create and maintain a best-in-class digital customer experience across Ally's digital landscape. Additionally, she partners with external agencies and internal partners to bring digital campaigns to life, ensuring cohesion and effectiveness in all digital content.
Professional Experience
Maggie Solomon has a diverse background in content creation and journalism. Prior to her role at Ally, she worked as a Content Strategist at Wyndham Capital Mortgage in Charlotte from 2020 to 2021. Her career also includes positions such as Content Manager at Charlotte Regional Visitors Authority (2019-2020), City Weekend Producer at WBTV (2017-2019), and Multimedia Journalist at WMBB News 13 in Panama City, Florida (2015-2017). Her earlier work includes internships and roles in news and media production at various organizations including CNN, UT Today, and WATE-TV.
Education and Expertise
Maggie Solomon holds a Bachelor of Science (B.S.) in Journalism and Electronic Media from the University of Tennessee-Knoxville, which she completed from 2011 to 2014. She also studied European Culture and European Journalism at Hogeschool van Utrecht for 11 months in 2013. These educational experiences have equipped her with a strong foundation in journalism and media, allowing her to effectively craft and manage content across multiple platforms.
Content Strategy and Management
Throughout her career, Maggie Solomon has developed and executed content strategies for various organizations. At Wyndham Capital Mortgage, she revamped the storefront website by creating content for key areas and initiatives. While at Charlotte Regional Visitors Authority, she oversaw copy, photo, and video assets for the Charlotte destination brand, NASCAR Hall of Fame, and Bojangles’ Entertainment Complex. At WBTV, she launched the digital brand Queen City Weekend (now known as QC Life), achieving over 1.1 million page views across her articles, showcasing her ability to drive significant engagement through curated content.
Skills and Methodologies
Maggie Solomon's skill set includes utilizing inputs from user research, site analytics, SEO analytics, usability findings, and design standards to develop impactful content solutions. In her current role at Ally, she ensures that content is strategically aligned with user needs and business goals, enhancing user experience and digital engagement. Her collaborative approach with visual design teams, business partners, and marketing experts underlines her ability to integrate and harmonize various elements to create cohesive and effective digital content.