Megan Audette
About Megan Audette
Megan Audette is the Senior Director of Integrated Marketing, Advertising & Social Strategy at Ally, where she has led significant campaigns and initiatives since 2020.
Title
Megan Audette holds the position of Senior Director, Integrated Marketing, Advertising & Social Strategy at Ally. She started in this role in 2021 and is based in Charlotte, North Carolina, United States. Additionally, she served as Director of Advertising at Ally beginning in 2020.
Education and Expertise
Megan Audette earned a Bachelor of Science in Business Administration with a focus on Marketing & Management from Coastal Carolina University. Her educational background in business administration provides her with a strong foundation for her roles in integrated marketing and advertising.
Ally Masterbrand Campaign
Megan Audette spearheaded Ally's first Masterbrand campaign titled 'Better Off With an Ally'. This campaign achieved the widest reach in the brand's history, marking a significant milestone for Ally's marketing efforts.
Ally's TikTok Presence Launch
Megan Audette led the launch of Ally's TikTok presence. Under her leadership, Ally's TikTok account garnered over 40,000 followers and achieved an impressive 10 billion views within the first six months.
Budget and Team Management
Megan Audette manages a multi-million dollar budget at Ally, ensuring alignment with profit and loss statements. She leads a diverse team of approximately 15 individuals, guiding them across various experience levels to achieve strategic marketing goals.