Michelle Alfano
About Michelle Alfano
Michelle Alfano is the Director of Audience Strategy & Activation at Ally, with extensive experience in digital media and marketing strategies.
Director, Audience Strategy & Activation at Ally
Michelle Alfano currently holds the position of Director, Audience Strategy & Activation at Ally, where she has been working since 2021. Based in Charlotte, North Carolina, Michelle is responsible for developing and implementing strategies aimed at enhancing customer engagement. She focuses on utilizing digital media channels such as ConnectedTV and Digital Out of Home to reach and activate target audiences.
Former Director, Media Services at New Engen, Inc.
From 2019 to 2021, Michelle Alfano served as the Director of Media Services at New Engen, Inc. in the Charlotte, North Carolina Area. During her tenure, she was responsible for overseeing media service operations and enhancing the company's digital media performance. Michelle's expertise in optimizing digital media strategies played a crucial role in driving traffic to both digital and physical locations.
Senior Manager Programmatic Digital Media at Nordstrom
Michelle worked at Nordstrom as the Senior Manager for Programmatic Digital Media from 2015 to 2019. Based in the Greater Seattle Area, she managed video, display, and paid social media strategies. Her role involved integrating new digital marketing technologies to improve targeting and measurement capabilities, which significantly contributed to Nordstrom's digital and physical store traffic.
Leadership Roles at Merkle | RKG
Michelle Alfano's tenure at Merkle | RKG spanned from 2010 to 2015. She initially joined as an Analyst for Paid Search, then progressed to roles such as Product Manager, Display Marketing, and ultimately, Director, Display Management. Throughout her time in Charlottesville, Virginia, she was instrumental in refining digital marketing strategies and ensuring effective display management, which added value to the company’s marketing efforts.
Educational Background and Early Career
Michelle pursued her education at the University of Virginia, where she earned a BS in Mechanical Engineering and studied Engineering Business Minor. She began her career as an Engineering Intern at Neuro Kinetics, Inc. in 2009. This early experience helped lay the foundation for her subsequent roles in digital marketing and audience strategy.