Paolina Barker
About Paolina Barker
Paolina Barker is a Digital Content Strategist at Ally and a Resident Cast Member at Go Comedy Improv Theater. She has a diverse background in copywriting and content creation, with experience in various roles and industries.
Title
Paolina Barker is currently a Digital Content Strategist at Ally, having joined the company in 2019. She is also a Resident Cast Member at Go Comedy Improv Theater since 2018.
Education and Expertise
Paolina Barker studied English Language and Literature at Grand Valley State University, where she earned a Bachelor of Arts degree from 2008 to 2012. Her academic background provides a solid foundation for her roles in digital content strategy and copywriting.
Professional Background
Paolina Barker began her career in 2010 as a Writing Consultant at Grand Valley State University, Fred Meijer Center for Writing and Michigan Authors. She later worked in various writing and content roles, including Jr. Copywriter and Copywriter at GlobalHue from 2013 to 2015, Copywriter at re:group from 2015 to 2016, and Copywriter at Isobar from 2016 to 2019. In 2019, she joined Ally as a Digital Content Strategist.
Role at Ally
At Ally, Paolina Barker supports several teams within the automotive space, including SmartAuction, an industry-leading online wholesale automotive auction site. She collaborates with researchers and designers to create optimal digital experiences, champions effective UX, and defends the style guide. Additionally, she presents innovations to business partners as part of her responsibilities.
Role at Go Comedy Improv Theater
Since 2018, Paolina Barker has been a Resident Cast Member at Go Comedy Improv Theater in Ferndale, MI. This role highlights her versatility and passion for performance and the arts.