Rob Zink
About Rob Zink
Rob Zink is the Senior Marketing Manager at Ally Financial Inc. in Detroit, Michigan, with extensive experience in marketing roles at GMAC Mortgage and Campbell Ewald.
Company
Rob Zink is currently working at Ally Financial Inc. as a Senior Marketing Manager. He has been with the company since 2008, contributing his expertise to the financial services sector in Detroit, Michigan. Ally Financial Inc. is known for its comprehensive financial services, and Rob has played a key role in their marketing efforts.
Title
Rob Zink holds the title of Senior Marketing Manager at Ally Financial Inc. His role involves overseeing significant marketing initiatives and managing substantial marketing budgets. As a Senior Marketing Manager, his responsibilities likely include strategic planning, campaign oversight, and team leadership.
Previous Experience
Before joining Ally Financial Inc., Rob Zink was the Director of Marketing at GMAC Mortgage from 2003 to 2008. Prior to that, he served as Senior Vice President at Campbell Ewald from 2000 to 2002. His career spans various leadership roles in the marketing domain, demonstrating his extensive experience and expertise within the industry.
Education and Expertise
Rob Zink holds a Bachelor of Arts (B.A.) in Advertising from Michigan State University, where he studied from 1981 to 1985. His educational background in advertising has provided a strong foundation for his marketing career, allowing him to develop and execute effective marketing plans and strategies.
Key Projects and Initiatives
At Ally Financial Inc., Rob Zink has managed a marketing budget of $7 million annually and oversees a team of four professionals. He led the GM Protection Plan consumer acquisition direct marketing program, achieving a 115% return on investment (ROI) with a $4 million spend. Additionally, he branded and launched the Ally Blueprint for Dealer Growth program, increasing Per Vehicle Retail by $310 on average. He also developed an integrated marketing plan for a new finance and insurance (F&I) suite of products, incorporating trade advertising, events, social media, and consumer advertising pilots.