S Ashley Spring
About S Ashley Spring
S Ashley Spring is the Senior Director of Marketing Research at Ally, working in a hybrid setup in Charlotte, North Carolina.
Title
S Ashley Spring holds the position of Senior Director, Marketing Research at Ally. She started this role in July 2023 and operates in a hybrid location setup based in Charlotte, North Carolina.
Company
Ally Financial, commonly referred to as Ally, is a financial services company that operates primarily in the automotive finance and insurance sectors. S Ashley Spring has been with the company since 2013, starting as Manager, Customer Insights & VOC, and progressively advancing to her current role as Senior Director, Marketing Research.
Education and Expertise
S Ashley Spring studied Mathematics and earned a BA from the University of Cincinnati, where she studied from 1996 to 1999. She also attended The Ohio State University from 1995 to 1996. Her educational background in mathematics provides a solid foundation for her data-centric responsibilities in marketing research.
Professional Background
Before her current role as Senior Director, Marketing Research at Ally, S Ashley Spring has had an extensive career in various organizations. She worked at Ally in different capacities since 2013, including roles as Director, Marketing Research, and Manager, Customer Insights & VOC. Prior to Ally, she served as Senior Manager, Panel Research at NASCAR from 2006 to 2013, and Project Director at TNS North America from 2003 to 2006. She began her career at ACNielsen BASES as a Senior International Tabulation Analyst from 1999 to 2003.
Mission and Core Priorities
S Ashley Spring is committed to driving brand and business growth through holistic marketing insights. She connects data from research and other marketing data teams to focus on core priorities such as brand health, campaign and partnership development, campaign and partnership performance, and consumer trends and audience insights.