Samidh Pareek
About Samidh Pareek
Samidh Pareek is the Head of Market Planning and Pricing for Credit Cards at Ally and also serves as the Director of Marketing Strategy & Analytics at Fair Square Financial, LLC.
Head of Market Planning and Pricing at Ally
Samidh Pareek currently holds the position of Head of Market Planning and Pricing for Credit Cards at Ally, a role he has been in since 2022. Based in Greater Philadelphia, he oversees the market planning and pricing strategies for Ally's credit card products. His work involves developing and implementing pricing strategies designed to optimize market penetration and profitability.
Director of Marketing Strategy and Analytics at Fair Square Financial
Since 2021, Samidh Pareek has been serving as the Director of Marketing Strategy and Analytics at Fair Square Financial, LLC. In this capacity, also based in Greater Philadelphia, he leads marketing strategy and analytics efforts. His responsibilities include driving data-driven marketing decisions and optimizing campaign performance to identify new growth opportunities.
Consultant Role at Boston Consulting Group
Samidh Pareek worked as a Consultant at the Boston Consulting Group (BCG) from 2018 to 2020, based in Chicago, Illinois. Before this, he served as a Summer Consultant at BCG in 2017. During his tenure at BCG, he provided strategic advice and direction to clients in various industries, leveraging his expertise in market analysis and business strategy.
Marketing Analytics Senior Manager at JPMorgan Chase & Co.
From 2014 to 2016, Samidh Pareek was employed with JPMorgan Chase & Co. as a Marketing Analytics Senior Manager in the Greater Philadelphia Area. In this role, he was responsible for overseeing marketing analytics initiatives, which involved analyzing data to support marketing strategies and improve campaign effectiveness.
Educational Background
Samidh Pareek has an impressive educational background. He earned his Master of Business Administration (MBA) from the University of Virginia Darden School of Business, studying from 2016 to 2018. He also holds a Master’s Degree in Process Control (Chemical Engineering) from the University of Alberta, completed between 2008 to 2010. His academic journey began at the Indian Institute of Technology, Madras, where he achieved his Bachelor’s Degree in Chemical Engineering from 2004 to 2008.