Shari Ferlito
About Shari Ferlito
Shari Ferlito is the Marketing Director at Ally, with extensive experience in integrated marketing campaigns and strategic planning.
Marketing Director at Ally
Shari Ferlito has been serving as the Marketing Director at Ally since 2013 in Detroit. In this role, she designs and implements strategic marketing initiatives to tackle complex business challenges and generate positive ROI. Her expertise includes managing integrated marketing campaigns across various platforms, including TV, radio, and social media.
Previous Role at Fallon
From 2012 to 2013, Shari Ferlito worked as an Account Director at Fallon in Detroit. In her five months at Fallon, she contributed to various marketing initiatives and campaigns, leveraging her skills in strategic planning and analytics to drive successful results.
Experience at Campbell-Ewald
Shari Ferlito held multiple leadership roles at Campbell-Ewald in Warren from 2003 to 2012. She first served as VP, Account Supervisor, then advanced to Management Supervisor (SVP). Throughout these roles, she managed complex marketing campaigns and developed strategic solutions to achieve business goals.
Early Career at Jackson Dawson
Starting her career as an Account Executive at Jackson Dawson from 1992 to 1995, Shari Ferlito gained valuable experience in account management and client relations. These formative years helped her to establish a strong foundation in marketing and communication.
Education in Business Administration
Shari Ferlito earned a Bachelor of Science in Business Administration, focusing on Advertising and Public Relations, from Wayne State University between 1986 and 1991. Her academic background provided a solid foundation for her extensive career in marketing and strategic planning.