Taylor Gilroy
About Taylor Gilroy
Taylor Gilroy is a Digital Product Analyst at Ally in Charlotte, North Carolina, with a background in digital marketing and sales.
Current Role at Ally
Taylor Gilroy has been serving as a Digital Product Analyst at Ally in Charlotte, North Carolina, since 2020. In this role, Taylor is involved in analyzing digital products to enhance user experience and performance. This position requires a deep understanding of market trends, user behavior, and product functionality. As part of the team, Taylor contributes to strategic planning, user interface design, and optimization, promoting the effectiveness and efficiency of Ally's digital offerings.
Previous Experience at Townsquare Interactive
From 2019 to 2020, Taylor Gilroy worked at Townsquare Interactive in Charlotte, North Carolina, as a Digital Marketing Specialist. During this tenure, Taylor was responsible for creating and managing digital marketing campaigns. This involved search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media strategy. The role also required analyzing campaign performance to optimize marketing efforts.
Account Manager at Champion Energy
Taylor Gilroy served as an Account Manager Direct Sales at Champion Energy in Houston, Texas, from 2018 to 2019. In this capacity, Taylor handled client accounts, focusing on direct sales initiatives. Duties included generating sales leads, building and maintaining client relationships, and ensuring customer satisfaction. Taylor's role was critical in driving sales growth and expanding the company's customer base.
Early Career in Marketing
Taylor Gilroy accumulated diverse marketing experience from 2014 to 2018 across several companies. Starting at SPY and Internet Marketing Inc. as a Marketing Intern and Social Media Intern respectively in 2014, Taylor moved on to work as a Marketing Assistant at National Roper's Supply and later as a Marketing Intern at Baird, Hampton, and Brown, Inc. Taylor also held a marketing role at White Rhino Financial. These roles spanned various marketing activities including social media management, content creation, and strategic communications.
Educational Background
Taylor Gilroy earned a Bachelor’s Degree in Strategic Communications from Texas Christian University, graduating in 2016. Before attending university, Taylor completed high school education at Torrey Pines High School from 2008 to 2012. The academic training in strategic communications provided a strong foundation in communication strategies, media relations, and marketing principles, which has been instrumental in Taylor’s professional career.