Theresa J. Weaver
About Theresa J. Weaver
Theresa J. Weaver is a Digital Product Manager at Ally, specializing in Dealer Financial Services in the Greater Detroit Area. She has extensive experience in brand management, multicultural marketing, and digital transformation.
Title: Digital Product Manager, Dealer Financial Services
Theresa J. Weaver currently holds the title of Digital Product Manager in Dealer Financial Services at Ally. She began this role in the Greater Detroit Area in 2016. Her responsibilities include overseeing the digital product development for financial services offered to dealers. This position leverages her extensive experience in digital transformation and marketing.
Previous Roles at Ally
Before her current role, Theresa J. Weaver held multiple positions at Ally. She was a Creative Services Manager for the Auto-Dealer-Bank-Insurance-Corporate divisions from 2015 to 2016. Prior to that, she served as a Senior Marketing Specialist in Integrated Advertising & Events as a contractor in 2015. These roles helped her fine-tune her marketing skills and develop a deep understanding of the financial services industry.
Brand Manager Experience
Theresa J. Weaver has substantial experience as a Brand Manager. She worked at Revlon in Jacksonville, Florida, from 2013 to 2014, and at Luster Products Inc. in Chicago from 2007 to 2012. These roles helped her gain expertise in multicultural marketing and celebrity partnership management. Her efforts contributed to significant sales growth and strong brand presence in diverse markets.
Education: Indiana University Bloomington
Theresa J. Weaver earned her Bachelor of Arts (B.A.) degree from Indiana University Bloomington in 1970. This academic background laid the foundation for her successful career in marketing and product management.
Expertise in Multicultural Marketing
Theresa J. Weaver is skilled in multicultural marketing, with a proven track record of increasing sales among diverse audiences for corporate clients. Her strategies and campaigns have effectively resonated with multicultural groups, enhancing brand loyalty and driving growth.
Interest in Youth Development
Theresa J. Weaver is passionate about youth development, particularly through the arts and sports. She has a keen interest in dance and youth sports operations, especially AAU basketball, demonstrating her commitment to fostering growth and opportunities for young people.