Tom O'neill
About Tom O'neill
Tom O'Neill is the Senior Director of Digital Product at Ally, with over 20 years of experience in digital product strategy and development.
Company
Tom O'Neill is currently employed at Ally, serving as Senior Director of Digital Product. His role at Ally commenced in 2020, marking his second tenure at the company, after previously working there from 2016 to 2020 as Director of Digital Product in the Charlotte, North Carolina Area.
Professional Title
Tom O'Neill holds the title of Senior Director of Digital Product at Ally. His expertise in digital product strategy, development, and marketing spans over 20 years, reflecting his extensive career in the industry.
Education and Expertise
Tom O'Neill graduated from Loyola University Maryland with an MBA in Marketing in 2003. He also earned a BSBA in Marketing from Towson University in 2000. Additionally, he attended Dickinson College and Loyola Blakefield, where he completed his high school education. His broad-ranging expertise includes digital product development and management, customer experience, product marketing, and digital marketing.
Professional Background
Tom O'Neill's career includes extensive experience at prominent companies. Before his current role at Ally, he served as Senior Director of Product Innovation, Director of Site Optimization & User Experience Design (UXD), and Director of Site Innovation at LendingTree from 2008 to 2016 in the Charlotte, North Carolina Area. His earlier career includes holding the position of Director of Internet Strategy Group at Sylvan Learning from 2000 to 2007. He also gained early career experience in human resources and marketing at The Columbia Bank from 1996 to 2000.
Achievements in Digital Product Strategy
Tom O'Neill has led enterprise digital product strategy across multiple platforms including ally.com sites and consumer lending services. He is adept at optimizing consumer experience and boosting online conversion through quantitative A/B and multi-variate testing. His ability to manage and influence cross-functional teams, encompassing UX, technology, project management, QA, sales and marketing, third-party platforms, and agencies, underscores his significant contributions to the field.