Anne Wave
About Anne Wave
Anne Wave serves as the Director of Lifecycle Marketing at Alma, where she focuses on data-driven marketing strategies. With a diverse background in lifecycle marketing and digital marketing, she has held various leadership roles across multiple companies since 2014.
Work at Alma
Anne Wave currently serves as the Director of Lifecycle Marketing at Alma. She has been in this role since 2024, contributing to the company's marketing strategies and initiatives for 7 months. In her position, she focuses on enhancing customer engagement and optimizing marketing efforts to drive growth.
Previous Experience in Lifecycle Marketing
Before joining Alma, Anne held several significant roles in lifecycle marketing. She worked at Teamwork as the Lifecycle Marketing Lead from 2021 to 2022 for 10 months. Prior to that, she was the Senior Lifecycle Marketing Manager at Ria Money Transfer for 9 months in 2021. Her experience in these roles has equipped her with skills in developing effective marketing strategies.
Education and Expertise
Anne Wave holds a Bachelor of Arts (B.A.) from the University of Illinois Urbana-Champaign, where she studied Spanish and Global Studies. Additionally, she completed a program at General Assembly, focusing on Digital Marketing and Data Analytics, and achieved UX Design. Her educational background supports her expertise in data-driven marketing strategies.
Background in Digital Marketing
Anne has a diverse background in digital marketing, having worked in various capacities across multiple organizations. She was a Senior Marketing Manager for Integrated Campaigns at LaunchDarkly from 2022 to 2024. She also served as a Senior Digital Marketing Specialist at GoSpotCheck in 2018 and held roles at CorePower Yoga, where she focused on email and web marketing.
Achievements in Marketing
Throughout her career, Anne has implemented programs that significantly improved product adoption rates and customer lifetime value (CLV). She successfully led teams to achieve a 5x increase in new trials activated and improved CLV by 5% over a 12-month period. Her focus on data-driven decision-making has been a key aspect of her marketing approach.