Claire Spangenberg
About Claire Spangenberg
Claire Spangenberg serves as the Senior Vice President of Brand and Marketing at Alma, where she has worked since 2023. With over a decade of experience in marketing, she has held various roles at companies such as Square, Chipotle Mexican Grill, and Epic, focusing on innovative strategies and supporting mental health care.
Current Role at Alma
Claire Spangenberg serves as the Senior Vice President of Brand and Marketing at Alma, a position she has held since 2023. In this role, she focuses on innovative marketing strategies and the development of compelling brand narratives. Her leadership is instrumental in guiding Alma's marketing efforts to support therapists and enhance mental health care.
Previous Experience in Brand Marketing
Claire has extensive experience in brand marketing, having worked at Square as Brand Marketing Manager for Caviar from 2015 to 2017. She also held multiple roles at Alma, including Head of Brand and Marketing from 2018 to 2020 and Vice President of Brand and Marketing from 2020 to 2023. Additionally, she worked at Chipotle Mexican Grill as a Brand Marketing Strategist from 2013 to 2015, where she contributed to new brand initiatives.
Education and Professional Development
Claire Spangenberg earned a Bachelor of Science degree in Human and Organizational Development from Vanderbilt University. She also completed a program in Digital Marketing at General Assembly, enhancing her expertise in the field. This educational background supports her strategic approach to brand marketing.
Advocacy and Marketing Philosophy
Claire advocates for innovative marketing strategies, emphasizing the importance of 'zagging while others zig.' She believes in the significance of supporting therapists to improve mental health care, reflecting her commitment to social impact through her professional endeavors.
Career Background
Claire has over a decade of experience in building high-performing marketing teams. Her career includes roles as a Project Manager at Epic from 2011 to 2012 and various positions at Chipotle Mexican Grill. Her diverse background in different markets and industries contributes to her comprehensive understanding of brand development.