Tj Mitchell
About Tj Mitchell
Tj Mitchell is a Performance Marketing Manager with extensive experience in digital marketing and campaign management. He has worked in various roles at companies such as Life Time Inc., Leadpages, and Target, and currently oversees member acquisition strategies for over 150 athletic clubs across North America.
Work at Alma
Tj Mitchell serves as the Performance Marketing Manager at Alma since 2022. In this role, Tj oversees the member acquisition campaign strategy for over 150 athletic clubs across the United States and Canada. Tj specializes in utilizing paid social media platforms, including Facebook, Instagram, Snapchat, and Pinterest, to drive profitable lead and sales growth. This position involves managing multi-million dollar direct response and branding campaigns across various industries.
Previous Experience at Life Time Inc.
Prior to joining Alma, Tj Mitchell worked at Life Time Inc. in several roles. Tj served as a Senior Marketing Analyst from 2019 to 2021 and as a Media Strategy Manager from 2021 to 2022. Additionally, Tj held the position of Marketing Analyst from 2018 to 2019. These roles were based in Chanhassen, Minnesota, and the Greater Minneapolis-St. Paul Area, where Tj developed expertise in marketing analytics and media strategy.
Digital Marketing Background
Tj Mitchell has a diverse background in digital marketing, having worked as a Digital Marketing Consultant at Leadpages from 2016 to 2017 and at Ovative/group as a Digital Media Analyst from 2016 to 2018. Tj also provided freelance digital marketing consulting services from 2014 to 2022. This experience includes roles at Target as an Associate Product Marketing Specialist and a Loyalty Product Analyst Trainee, where Tj gained insights into product marketing and customer loyalty strategies.
Education and Expertise
Tj Mitchell earned a Bachelor of Science degree in Marketing and Management from Drake University, completing the program from 2010 to 2014. This educational background laid the foundation for Tj's career in marketing. Tj specializes in executing campaigns through various channels, including programmatic display/video, streaming audio, out-of-home (OOH), and linear TV, demonstrating a comprehensive understanding of modern marketing techniques.
Advocacy and Professional Growth
Tj Mitchell advocates for mental wellness and emphasizes the importance of personal and professional growth. Tj is open to connecting with others to foster development in these areas. This commitment to mental wellness reflects a broader understanding of the role that well-being plays in professional success and collaboration.